A physical format skill-sharing platform service (with online back end infrastructure and support) for inculcating and delivering value from the Ageing sections of the society to young adults. Strengthening the social fabric in modern times by connecting people who are receptacles of knowledge, tradition, skills, heritage and life experiences with the ones who are in the process of building their own.
A simple design of passing on lifelong learnings to the younger generation, delivered through modern means in an elegant, efficient manner. A platform guiding and shaping continuance. Of Values, Legacy and Tradition.
A social design endaevour backed by an effective Brand Architecture, supported by a unique Brand specific Visual Language based on research, goals and Sound Strategy.
Co-created with two other visual designers and peers from class, with primary control over concept and creative direction.
A project backed by research and study, and focussed on target group requirements.
A Branding Language that rests on playfully meaningful copywriting. Catchy and relevant without losing the essence of community, social objectives and the core values.
A unique problem solving approach, that changes the narrative. Not "FOR the Ageing" but "BY the Ageing". A sustainable model that cross connects requirements of the service providers and the service recipients, through critial in-depth analysis of needs of both target groups. A VALUE-FOR-ALL model that promotes community building and growth with all.
A mindful selection of colours representing a fun approach. Age-neutral, light and breathable to evoke ease of use, promote interactions and encourage conversations.
A sample of four activities chosen for Brand study - Library / Story-telling sessions for kids; Games and Sports guidance; Traditional practices of Self-Care and Beauty; and Traditional Know-How of Food and Food Science. Time-tested traditions and heritage passed down.
A Brand language grounded in effective copywriting to garner the right attention and inspire in a relatable manner.
A Brand architecture with identified growth drivers and value generating potential. A Social Design that allows for generation of value for its own sustenance, growth and proliferation of ideas.
